Our lures are constructed of finest marine brass, and plated in fine bright finishes of genuine gold, nickel and copper. They are are painted using top quality baked enamels, and the business end is finished off with stainless steel split rings and extra strong nickel plated hooks. The company was founded over fifty years ago when Al Stuart introduced the Al's Goldfish fishing lure. It was an immediate success for its ability to consistently catch such a wide range iof gamefish. It has been a best seller ever since. The company's lures are distibuted throughout the United States and Canada.